RUIK is a company that is focusing on creating plant based perfumes. They have processed orange peel into their first perfume: VERSCHIL-EAU D’ORANGE. Every year in the month December there is a big Christmas tree placed on the Dam in Amsterdam. Normally, the three will be cut and destroyed after the month December. RUIK has found a beautiful second destination for the three. It will be processed into a perfume. The fragrance will be called appositely DEN. A great and sustainable initiative!
– Jean Paul Guerlain